If being walking distance from the South Melbourne Market or jumping on a tram to be in the city in a jiffy sounds good to you, South Melbourne is one to keep an eye on.

Project Overview

It's renting, but better.

245 Normanby Rd
  • 406 Apartments

  • 41 apartments dedicated to Impact Housing

    Local is working directly with registered housing providers to supply a portion of our homes to
    - women over 55 and at risk of homelessness
    - key workers who are essential to our communities
    - those in need of specialist disability accommodation who don’t currently have suitable homes.
    We call this ‘impact housing’.

  • Under Construction

This 40 level tower will be home to 406 apartments, and shared spaces like a pool, exercise studios, private dining rooms, coworking, and green spaces. There’s even space for a ground floor cafe or bar, but given South Melbourne has some of the most notable cafes and pubs in the city, we don’t expect to always see you there.

The Nitty Gritty
  • Gym & wellness space
  • Private dining rooms
  • Coworking
  • Cinema
  • Resident lounge
  • Green spaces
  • Pool
  • Pet wash bays
  • Ground floor bar & retail
  • Golf simulator room
  • Karaoke room
  • Instrument practice room
  • Games room


  • All
  • A bit about Local and Build to Rent
  • The Whats
  • The Whens
  • The Who’s and How’s

Who is Local?

That’s us! We’re Local.

A Melbourne-born business who creates and manages apartments just for rent.

We believe everyone has the right to live and belong in the places they want, for as long as they like. 

What we’re really saying is: 

  • Climate-friendly buildings, designed to provide sustainable living now and long into the future
  • Top notch amenities (we’re talking pools and private dining rooms) that are all yours to enjoy
  • Well-connected locations in already thriving neighbourhoods 

With that in our sights, we’re excited to make living like a Local (see what we did there?) possible for everyone.

What Does Build to Rent Mean?

The short answer is ‘renting but way better’.

From mild annoyances to complete nightmares, we’re on a mission to make renting a pleasure, not a chore.

So, what does that mean exactly?

  • No more third-party real estate agents. You’re dealing direct with us. 
  • An on-site concierge team to wave good morning, hook you up with local services, and help dissect last night’s car wreck of a MAFS episode (If you want, I mean, we know you do…)
  • Pets are (very) allowed. We love pets. More info on this here
  • Stuff will get fixed, and quickly. Maintenance requests will be directly reportable by you through our Local app and their progress/resolution is completely trackable. What a time to be alive.
  • Your lease, your terms. We’re not going to kick you out or sell your home on you, hike up the rent, or demand an inspection at a moment’s notice. That gives you one thing you’re likely not getting from your current rental - security.
  • Be a social butterfly. Be a hermit. Living with Local means engaging with your community as much, or as little, as you like.

Build to Rent also means that we don’t build to sell. We build to own. So, because it’s us who’s responsible for managing and maintaining our buildings, we build them well. 

We’re in this for the long haul, so you can be too.

What’s the project?

A 40-level tower with 406 apartments including studio, 1, 2 and 3 bedroom options.

What’s included in my rent?

A new apartment, including whitegoods (how good is not having to move your fridge!), access to all amenities, secure postal and parcel lockers, bike storage and concierge services during extended business hours. 

If you need it, fully furnished apartments, additional storage, and car spaces are available in addition to your base rent.

We’ll also be able to help you set up green utilities, contents insurance and jump on a speedy connection to the world wide web.

What is impact housing and what will it mean for Local South Melbourne?

We’re committed to creating positive social change in the areas we operate. And to do that, we need to ensure our communities are inclusive and accessible.

Local will work directly with registered housing providers to supply 41 apartments at Local South Melbourne to women over 55 and at risk of homelessness, key workers who are essential to our communities, who don’t currently have suitable homes to live in.

What are the Environmental Sustainable Design initiatives of the project?

Everything we build, inside and out, is designed with the climate in mind. South Melbourne is fully electric and net zero carbon in operations. So, big on renewables and low on waste.

We don’t see this as a box ticking exercise to meet ‘minimum requirements’. This is a real passion of ours, and if you’d like to know any specifics, we’d be happy to catch up and chat about it over a cuppa.

What’s the go with pets?

They are awesome, obviously. Your bestie is totally welcome, all we need is their details and a signed Leash Agreement… (You can thank our punny teammate Pete for that gem) before they move in.

What’s going in at street level?

We have one retail space going in on ground level within the main lobby. We’re thinking a wine bar, but if you have another idea or if you’re interested in leasing the space, let us know!

When will the project be finished?

Spring 2025. We know, the wait is killing us too! But we’ll be ready and raring to chat about living at Local South Melbourne well before then. The best way to stay in the loop is to join our mailing list here.

When are we on site?

Our builders are on site between 7am and 6pm, Monday to Friday, and 9am and 3pm on Saturday. If we need to do any work outside these hours, we’ll only do so with a council permit.

Who will live here?

You, hopefully! 

We’re an inclusive bunch so we’re expecting a range of backgrounds, professions, and life stages. And pets. Pets are very allowed (did we already mention that?)

How much will the rent be?

We’re still crunching the numbers, so we can let you know what rents will be in mid 2025. If you’re keen to hear more about rents, let us know here and we’ll tell you as soon as the numbers are sufficiently crunched.

How can I buy an apartment?

You can’t. It’s not you, it’s us. We don’t build our apartments to sell them off. Our goal is to create long-term, sustainable, attainable, housing that positively impacts the community. There’s no guarantee what would happen to our project if we sold it… what if it was purchased by The Block? Imagine the drama! We’ll always own 100% of our buildings so we can look after them and you can live comfortably knowing we’re not going to sell up and kick you out.

More questions?

We’d love to answer them, pop your questions in the enquiry form and we’ll get in touch.

If you’d like to be on the list to be the first to know about available apartments at Local South Melbourne, pop your details here and select what you’d like to hear about.

    Let's chat

    If you have a general question, you’re in the right place.

    If you’d like to sign up for updates on a specific project or for Local’s latest news .

    I'd prefer chat via phoneemail

    I want to work at Localhave a general question

      Let's chat

      If you have a general question, you’re in the right place.

      If you’d like to sign up for updates on a specific project or for Local’s latest news .

      I'd prefer chat via phoneemail

      I want to work at Localhave a general question